TL;DR

Victorian charm: Historic 1879 house fully renovated in 2022, blending period details with modern design.
Self check-in: Streamlined experience with minimal staff interaction.
Romantic yet modern: Appeals to those who love 19th-century aesthetics but want modern conveniences.
Check prices here

One of the newest witch-friendly boutique accommodations in Salem, Massachusetts, The Coach House, near Palmer Grove, is an eye-catching Victorian gem originally constructed in 1879.

Fully renovated, and re-opened as hotel in 2022, it displays a crisp balance of historical charm and contemporary chic.

It has also gone the way of more than a few boutique hotels in modern times in being self check-in.

Some do like the simplicity of self check-in and a hands-off-unless-you-need-them concierge, but if you prefer to feel waited on, you might want to find another option.

Otherwise we feel it’s a place for anyone who has ever daydreamed of a romantic 19th-century life, but also really appreciates modern conveniences.

What are the rooms like?

Mix of old and new: Historic architecture paired with bold modern décor—black, white, and colorful accents.
Options: 11 rooms in total. Queen rooms (240 sq ft) to larger suites, some with decorative fireplaces.
Family-friendly: Luxe Queen Suite has a Queen + two Twins, great for groups.
Luxury touches: Frette linens, plush bathrooms, and C.O. Bigelow amenities.
view all the rooms in detail here

Structurally, you’ll find a lot of historical touches, but the decor is full modern. It’s very Cruella DeVille goes vegan, stark black and white with pops of color and some natural textures that chill everything out a little.

The simplest option is a 240 square foot Queen, some of which have centuries-old fireplaces that are understandably, if unfortunately, for decorative use only.

From there you can book Suites in Full Double, Queen, and King. Decorative or architectural elements from the original

Families can enjoy the Luxe Queen Suite, a 450 square foot option with a Queen and two Twin beds.

All rooms feature TVs, coffee makers, luxurious Frette linens, and plush bathrooms with Frette towels and C.O. Bigelow bath amenities.

What are prices like?

Check prices here

And what’s the food like? Any facilities we should know about?

Brunch box: Complimentary local pastries, fruit, and coffee delivered daily.
No restaurant: But plenty of great Salem dining within walking distance.
Spa access: Partner spa and salon across the street offers discounted treatments.

If you have any interest in local pastries delivered to your room each morning, make sure to opt in to the complimentary brunch box during check-in.

If you don’t, we can’t pretend to understand, but we won’t judge. It is a pretty damn good start to your day though, alongside some Keurig coffee and seasonal fruit.

There’s no on-site dining, but you’re just a relaxed stroll through some residential streets to some of Salem’s best restaurants.

We can’t call it part of the inn, but the Andrew Michaels Spa and Salon is right across the street.

It offers discounts on a nice selection of treatments for Coach House guests.

How is the neighborhood? Anything interesting nearby?

Central location: In The Point, walking distance to downtown Salem.
Street art: Punto Urban Art Museum nearby with large-scale murals.
Culture & history: Close to PEM, Witch Museum, Maritime Historic Site, and more.
Lively vibe: A colorful, boisterous neighborhood.

The Point is a central part of Salem, just a tad off the central business district, thus an easy walk downtown.

We think it’s a nice foil to the nice, but slightly superficial, occult-centric marketing that tends to define the city.

It has a reputation for being a bit boisterous, but for anyone who can handle a bit of color it’s a convenient spot with some noteworthy attractions.

The Punto Urban Art Museum has a series of don’t-miss murals, and some post-industrial, but still interesting, waterfront.

For more tourist-friendly, witch-based activities, head north to the Waterfront neighborhood, or the Neck.

Here you’ll find the Salem Witch Museum, the Maritime Historic Site, and the famed Peabody Essex Museum.

PEM is a major draw for Salem, one of the top art museums in the region, and another non-Halloweeny option set to subvert expectations.

Those here for mystical activities only, downtown has everything you’ll need. There are museums, monuments, and historic sites dedicated to the Salem Witch Trials.

We alternate between finding the veritable industry of fortune-tellers, crystal sellers and spooky boutiques kitschy and charming, but ultimately land on a solid appreciation of the city’s love for magic.

And what about the reviews? What did other guests think?

Some things guests liked:

“We had a wonderful stay at the Coach House! It is a beautiful historic building with contemporary stylish decor. The rooms are spotless, and the attention to detail is incredible. Marley was quick, attentive, upbeat, and professional. Any question or query she answered immediately. We would recommend the Coach House to anyone visiting Salem….”

“The room was spacious and very well furnished. The coffee and tea selection was well stocked with good quantity of snacks as well. The welcome box of chocolates was a nice touch. An abundant supply of towels and the bathroom was very nice. …..”

Some things guests didn’t like:

”Room was on third floor with no elevator, lots of stairs….”

”I found the whole digital experience odd at first (online check in etc) but in actual fact it worked brilliantly and the virtual concierge was helpful and responsive….”

> Read all the reviews right here