2 Best, Genuine Boutique Hotels in Soho in 2026

Soho has no shortage of places to stay, but very few boutique hotels commit to a look quite like The Broadwick. This is maximalism as a design philosophy – mirrored tables, velvet chairs, pink leather, hand-painted furnishings – and it owns every inch of it. Think Art Deco meets Euro disco. Minimalists, consider yourselves warned. Rooms are compact – standard doubles start at 18 square metres – but that’s arguably beside the point. The Broadwick’s real draws are its shared spaces, and they’re worth your time. We particularly love the… > Read Our Full Review

Ham Yard Hotel sits on a quiet side street just behind the Piccadilly Theatre. As a London boutique hotel, it punches well above its weight on design. This is a Firmdale property designed by Kit Kemp, after all. The look is bold pattern on bold pattern, that look ot be almost clashing but are then pulled back from the edge. Choices run from entry-level Superior Queens (entry-level but still a comfortable 31 square metres) to the Penthouse Residence, which goes full contemporary baroque in royal reds and cool blues. Floor-to-ceiling… > Read Our Full Review